A FEW USEFUL LINKEDIN PROFILE TIPS FOR BEGINNERS​

Remember your teachers, parents, distant relatives and nosy neighbours repeatedly telling you – insisting, even – that toiling your way through your boards and college towards a simple degree is your ticket to a secure and comfortable life? Well, we’d like to believe that even if you’re indeed a beginner as we’ve insinuated in the title of this write-up, it should still be pretty obvious at this point that that idea, whilst not an outright lie, is really really far off from the truth. So far off, in fact, that the very idea may now seem like an ideal to many of those competing in today’s ruthless, dog-eat-dog job market.

Still, as difficult though it may be (and we won’t deny that things like socioeconomic status or even sheer luck may have a lot to do with it), securing yourself a job of your choice isn’t impossible in 2022. For one, the virtualisation of the hiring process has brought with it a host of different advantages for both parties, ranging from increased speed to geographical accessibility to even diversity. However, a major tool that candidates can utilise in order to stand out to potential recruiters in the online job market is – you guessed it – LinkedIn.

While the benefits of the platform, especially for job seekers, should be pretty well-known at this point, a few of the important ones are as follows:

  1. It provides users a wealth of offers from recruiters (like us) spending virtually all day on the platform in order to find the right candidate(s).
  2. Crucially, the offers received by such candidates are relevant – both to their preferences as well as their experiences.
  3. Perhaps most important of all is the fact that the platform allows people like us to come to you instead of the other way around: all without virtually any effort on your part.

However, practically-speaking, there are quite a number of things you can and should do in order to make your profile stand out even further to potential employers. This write-up lists some of them in case you’re confused about where to begin.

1.The right profile

Fun fact you may not have known: LinkedIn users with proper profile pictures can get as much as 21 times more views than the ones without. And, in a way, it’s not hard to see why, as pictures tend to make otherwise virtual profiles seem more personable and real to recruiters. Given that appearing “personable” is key, you’d also do well to not have your profile picture appear like a nondescript smiling-in-office stock image. Here are a few ways in which you can avoid that:

  • Look neat, clean and – most of all – friendly. No one wants to see a grumpy face!
  • Make sure the image is a close-up of your face and not your entire body.
  • While personality is important, don’t dress too informally. Check what others wear in your desired profession.
  • It may appear small on your profile, but image quality matters. Trust us.
  • Add a background photo as it helps engage attention.

Here’s a pro-tip before we move on to the next section: have the image show you doing a favourite hobby or interesting pastime of yours. As long as said hobby or pastime is not too strange for LinkedIn, it will very likely have a very positive impact on recruiters!

2.The complete profile

Now that we’ve clicked on your profile – impressed with the vivacious, interesting and fun-loving individual we’ve seen in the profile picture – the next thing we’re going to very thoroughly check is the information you’ve provided in your profile. Here’s why creating a comprehensive profile is so important: it’s the most filled-out ones that tend to come up first in a recruiter’s search results. As a result, even if you happen to be among the best in your respective field, your profile might just go unnoticed if it’s not properly filled.

3.Key word: keywords

It’s also important to remember, however, that filling up your profile isn’t just a one-time thing: it’s a continuous process. Here’s another useful tip for standing out to recruiters during their searches: use keywords relevant to your field. How do you find said keywords? Well, simply look up jobs similar to the one you want and find the major keywords used in such profiles. For example, if you happen to be looking for a job in the recruitment sector, some pertinent keywords would include “project management”, “human resources” or even simpler ones like “budget” and “training”.

4.Short and sweet summary

After figuring out the kind of keywords to use in your profile, it’s only natural for us to discuss what is one of the most crucial aspects of said profile: the ‘About’ section summary. Given that we typically don’t read these summaries top to bottom, it’s important for you to be able to advertise yourself to them adequately in just a few lines. Accordingly, it should hardly consist of anything more than the following:

  • Current job title
  • Years of experience
  • Relevant skills and accomplishments
  • The kind of job you’re looking for

Here are a few things to keep in mind when crafting your profile summary:

  • Be concise in your language.
  • Structure paragraphs with separate sets of information.
  • Use bullet points whenever you can.
  • Never copy-paste any part of it from any source.

As always, there are many more tips that we could name (from getting endorsements to optimising your experiences section), but as a starting-off point, make sure you follow the tips listed above!